Every season has its traditions, but few have a story as rich as Loison Panettone. What sets it apart isn’t just its delicate texture or unbelievable aroma. It’s an 80-year-old sourdough starter that has been kept alive since 1938. This living “madre” is fed daily and cared for like a family heirloom, giving every loaf its signature lift and depth of flavor.
Loison treats panettone as a craft, not a product. They source ingredients the way chefs source truffles: Sicilian citrus, Calabrian raisins, Madagascar vanilla, and butter from small Italian dairies. The dough rises slowly over three days, developing those long, silky strands that make true panettone feel almost weightless.
And then there’s the presentation. Loison’s packaging is designed each year by artists, turning every loaf into a ready-made gift. The kind you bring to a holiday dinner and immediately become everyone’s favorite guest.
The best part? Loison panettone is endlessly versatile. It’s incredible on its own, but it also makes the world’s best French toast, pairs beautifully with espresso or dessert wine, and can transform even a simple breakfast into something festive.
This year, bring home a holiday tradition with a story: a panettone made from an 80-year-old sourdough and a family that still believes in taking the long way.