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Privacy Policy

Frigo’s Foods in Springfield, MA & East Longmeadow, MA

Privacy Policy

Effective Date: 1/23/2026

At Frigo Foods, we value your privacy. This privacy notice applies to information collected by frigofoods.com and explains how we collect, use, and protect your data.

1. Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only collect information that you voluntarily provide (e.g., via order forms, email, or account registration). We will not sell or rent this information to anyone. We use this information to fulfill orders and respond to your inquiries.

2. Google Analytics & Advanced Data Collection

We use Google Analytics 4 (GA4) to monitor and analyze web traffic. To improve the accuracy of our reporting and advertising, we have enabled the following advanced features:

  • Google Signals: When enabled, Google Analytics associates visitation information from our site with Google information from accounts of signed-in users who have consented to ads personalization. This may include end-user location, search history, and YouTube history.

  • User-provided Data Collection: If you provide us with personal information (such as an email address during checkout or sign-up), we may collect and send a hashed (encrypted) version of that data to Google. Google uses this “first-party data” to better recognize you across different devices and platforms without sharing your actual email address with other parties. This helps us measure the effectiveness of our advertising and improve your user experience.

3. Cookies and Advertising Identifiers

We and third-party vendors, including Google, use first-party cookies (like the Google Analytics cookie) and third-party cookies (like Google advertising cookies) to:

  • Optimize and serve ads based on your past visits to our site.

  • Track cross-device behavior (linking your phone, tablet, and computer activity).

  • Report on ad impressions and interactions with ad services.

4. Your Choices and Opt-Outs

You have the right to control how your data is used. You can opt-out of these features via the following methods:

  • Google My Ad Center: Manage your ad personalization settings at myadcenter.google.com.

  • Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on.

  • Device Settings: On mobile devices, you can adjust “Limit Ad Tracking” (iOS) or “Opt out of Ads Personalization” (Android).

  • Contact Us: To request access to, correction of, or deletion of any personal data we hold, contact us at info@frigofoods.com.

5. Data Security

Sensitive information (like credit card data) is encrypted and transmitted securely via “https.” We maintain strict physical and electronic safeguards to ensure your information is only accessible by employees necessary for fulfilling your requests (e.g., billing).

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 413-732-5428 or via email, info@frigofoods.com.

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

NameDescriptionDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Comments

These cookies are needed for adding comments on this website.

NameDescriptionDuration
comment_authorUsed to track the user across multiple sessions.Session
comment_author_emailUsed to track the user across multiple sessions.Session
comment_author_urlUsed to track the user across multiple sessions.Session

Google Tag Manager

Google Tag Manager simplifies the management of marketing tags on your website without code changes.

NameDescriptionDuration
cookiePreferencesRegisters cookie preferences of a user2 years
tdRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.session

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
NameDescriptionDuration
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute

WooCommerce Sourcebuster

SourceBuster is used by WooCommerce for order attribution based on user source.

NameDescriptionDuration
sbjs_sessionThe number of page views in this session and the current page path30 minutes
sbjs_udataInformation about the visitor’s user agent, such as IP, the browser, and the device typesession
sbjs_firstTraffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)session
sbjs_currentTraffic origin information for the visitor’s current visit to your storesession
sbjs_first_addTimestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)session
sbjs_current_addTimestamp, referring URL, and entry page for your visitor’s current visit to your storesession
sbjs_migrationsTechnical data to help with migrations between different versions of the tracking featuresession

Marketing

Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.

Facebook Pixel

Facebook Pixel is a web analytics service that tracks and reports website traffic.

Learn more
NameDescriptionDuration
_fbcUsed to track the last session visit.12 months
_fbpUsed to track the user across multiple sessions.3 months
frUsed to track the user across multiple sessions.3 months